Meet the Ugly Fruit and Veg Guy

I produced, shot and edited this piece.

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Jordan Figueiredo is passionate about uglies, because it’s what’s on the inside that truly matters. But, I mean, literally, in this case. He’s waging a social media campaign to end produce discrimination. We must stop throwing away perfectly nutritious, if imperfect looking, fruits and vegetables. And it’s fun. So, watch, smile, and eat your uglies.